Personally I find my enjoyment requires a group of friends that enjoys what I send and I enjoy what they send for the most part. So it can be a chicken and egg problem for sure. I've unfriended friends on Snapchat because I don't want to see pictures of their food. However, as I don't have a facebook, I find that Snapchat can keep me closer to my geographically remote friends in an wonderfully informal way. There's no "Heyyy! How are you?" followed by that forced how's life exchange of meaningless small talk. I get a pic of a friend on a rooftop bar and I know she's alive and having a good time.

As someone who initially thought Snapchat was stupid, and doesn't typically engage in social media, I get that someone could dislike it or not see the point. For me, Snapchat fits a niche in communication I didn't know I had.