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Implementing Buy 'Til You Die Models for Customer-Base Analysis [pdf] (r-project.org)
1 point by neilkumark on Dec 1, 2015 | hide | past | favorite | 1 comment



Implement the Buy Till you Die Model, BG/BB, BG/NBD and Pareto/NBD models, which capture/project customer purchase patterns in a typical non-contractual setting.

You can implement this in excel using the instructions in the link http://brucehardie.com/notes/010/bgbb_spreadsheet_2011-01-20...




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