By focusing on what makes this reviewer notable: he's a verified buyer, systematically reviewing products, and with a resume to show he's worth listening to. We don't want reviews from any & all yahoos who sign up, we want reviews from vetted people who have a professional interest in checking numerous products with appropriate knowledge, and can write meaningful descriptions suitable for general audiences.
Personally, I'd very much like to see such a thing applied particularly to high-knockoff topics like USB cables (see lead post), camera batteries, printer ink, and other items where a lot of companies are providing a lot of low-price alternatives (some quality, some dangerously bad) to high-dollar brand-name accessories & consumables. For some there's WAY too many options, with HUGE variation of price & quality, to do anything other than either "buy cheap & popular and hope" or "pay thru the nose but it will work".
FWIW: if you sign up as an advertising associate https://affiliate-program.amazon.com with Amazon you can get up to 10% from every link you provide that turns into an actual sale. Build a website featuring appropriately curated reviews linking to Amazon and you could make a good buck - IF you can get enough readers. Over the years I've made a couple hundred dollars doing so, just by posting links when relevant to blog comments. Focused as a business? I'd expect good returns if done right, plenty to hire good unbiased reviewers.
Personally, I'd very much like to see such a thing applied particularly to high-knockoff topics like USB cables (see lead post), camera batteries, printer ink, and other items where a lot of companies are providing a lot of low-price alternatives (some quality, some dangerously bad) to high-dollar brand-name accessories & consumables. For some there's WAY too many options, with HUGE variation of price & quality, to do anything other than either "buy cheap & popular and hope" or "pay thru the nose but it will work".
FWIW: if you sign up as an advertising associate https://affiliate-program.amazon.com with Amazon you can get up to 10% from every link you provide that turns into an actual sale. Build a website featuring appropriately curated reviews linking to Amazon and you could make a good buck - IF you can get enough readers. Over the years I've made a couple hundred dollars doing so, just by posting links when relevant to blog comments. Focused as a business? I'd expect good returns if done right, plenty to hire good unbiased reviewers.