Except...

1. No one dies if they don't get See's Candies

2. There are other chocolates out there

And you can make chocolates in your kitchen with ingredients from a grocery store.

I didn't mean to suggest what he's doing is good. Just that it's a common business strategy and this person applied it in a horrible way.

Most people don't want to get rich slowly, as Charlie Munger says

That's really very different. Berkshire isn't undercutting anybody in price with See's, just getting a premium for a brand name.

That is a fair distinction. I believe the common thing between them is exercising untapped pricing power.