I guess it depends a lot on what you want an ebook reader for. I want one that can handle all my dead tree reading. For me a good 50% of my day to day reading is newspapers, magazines and journal articles. If a device can't handle that and only does novels them I'm flat out not interested. That being said I agree with you that I'm never going to buy a device that isn't first and foremost really good at reading books, no matter what other features it may have. Once they have that cracked then if they can also add video (without making at worse ebook reader) then I'll be even more happy.