I build agregators for my personal use. Try this: gather references cited and look for key keywords in those references like those in the citing articles title.
You cant generalize things that far. But for sake of argument: you are saying that they failed the challange at aliexpress/amazon level distribution - using pen and paper.
I chat with 2 russian chaps working on the technicalities of that challange (coding the model in sofware) they had an interesting thing in common. They both had parents who tried to work the paper administration in soviet days. They told their kids countless horror stories about misplacing a bit of paper excluding entire regions from goods, like no shots. The parents were extreamely entugiastic about computers when they came onto stage. That! That is what we needeed!