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This sounds more like a modern CTO felt the need to refactor the a big part of the codebase for the sake of it and if that wasn't foolish enough, they decided to not roll it out incrementally.

Hahaha yeah developers thinking of too complicated abstract solutions and forcing it on us seems to be a recurring theme.

Yeah speed is a key factor in intelligence. And actually one of the biggest differentiators in human iq measurements


Humans are a bit annoying that way, because it's all correlated.

So a human with a better response time, also tends to give you more intelligent answers, even when time is not a factor.

For a computer, you can arbitrarily slow them down (or speed them up), and still get the same answer.


the police often won't do anything


It’s not necessarily more easy to be great in a low performance organisation. Often these organisations are low performant for a reason. The worst one egos, drama and politics


This will freak some people out ;)


Only if they're doing something they know they should cease and desist doing, which is why it's so fun!


The image is not very common, most of the time they have elevated the space before and after the bikepath, forcing cars to slow down before going on it.

However one of the downsides is that often the front space is a too bit small in cities, so not always easy to fully go on it without blocking the bike path. And in busy bike paths at times cars will get impatient.


At some size a corporate and government have a lot of similarities. Much more then small vs big companies. Only difference I've seen is that companies do a big clean up every now and then, which helps although doesn't solve everything. Governments just keep pestering on.


Fixed pricing put lot of risk on the creator, but hourly pricing there is no risk. I prefer a proper balance of partially fixed, with a limit and out clauses, and then maintenance and further development on an hourly basis.


Could you give some examples of out clauses and limits? This sounds very appealing to me as someone who has gotten bit by the “one more thing” loop but has had a hard time selling hourly.


They've always been actively protecting their trademark. Also small companies or meetups using WordPress were asked to change that. I think they even have to do that legally to some degree to protect their trademark.

WP Engine has build their success on piggybacking the WordPress trademark, their slogan is "Most Trusted WordPress Hosting and Beyond".

It's probably fair they pay a fee for that.

If they would just use the open source software & would market it as a blog-hosting they would most likely be in the clear.


> They've always been actively protecting their trademark

The trademark is owned by the WordPress foundation not Automattic.

https://wordpressfoundation.org/trademark-policy

And it has been a standard in this industry for decades (e.g. LAMP) that saying 'X Hosting' does not mean that you should be considered the owner of X. It just means you host it.


And if you do a wayback machine till a few months ago on that policy, you'll find they actively give permission for others to use "WP"

So the idea theyve been protecting their trademark is against their own trademark policy


The claim is that, while WP is legal, it is “WordPress Engine” that was also used (in press releases or tolerated in the writings of 3rd parties), alongside “WordPress Core”, a plan which they later renamed.

I don't know if this changes anything, but I'm guessing a lawsuit is coming, so we shall see. But it would be great if people did some research before commenting on the story.


Whenever someone's asking for 8% of gross revenue, they've lost the plot regardless of the underlying claim. For most businesses that's easily much more they're taking in profit. One imagines were this agreement in place, WPEngine would have to raise their prices to levels beyond what any customer would pay.

Likewise, the use of "wordpress" as a trademark is clearly permitted when referring to wordpress; it's a common part of trademark law that you can refer to products in this manner. WPE customers do not think WPE is wordpress, it's a host.

cf., "The most trusted platform for WordPress" --https://wpengine.com


> “WordPress Engine” that was also used (in press releases)

Do you have examples of these since you've done so much research ?

Look forward to Automattic also going after companies using the term "WordPress Plugin" as well.


It's complicated. The trademark is indeed owned by The Foundation but they have granted Automattic an "exclusive, fully-paid, royalty-free, perpetual, irrevocable, worldwide, sublicensable right and license to use and otherwise exploit the trademarks". This is only just coming to light.

So the Foundation appears to only own the trademarks on paper. Despite that, this is how Matt Mullenweg framed the trademark ownership situation to the community:

"the most central piece of WordPress’s identity, its name, is now fully independent from any company." he also claimed that Automattic had "give[n] up control" of the trademarks. Those statements are demonstrably untrue.

https://ma.tt/2010/09/wordpress-trademark/

https://assignments.uspto.gov/assignments/assignment-tm-4233...


> Similarly, a business related to WordPress themes can describe itself as “XYZ Themes, the world’s best WordPress themes,” but cannot call itself “The WordPress Theme Portal.”

https://wordpressfoundation.org/trademark-policy/

How does "Most Trusted" differ from "best" which is allowed?


It's the implication of a single type of entity having the official endorsement. If you change "The" to "A" in the second one it'd be fine again.


I think you're getting them mixed up.

WP Engine's slogan is: "Most Trusted WordPress Hosting and Beyond"

What the WordPress foundations trademark policy specifically allows is: "the world’s best WordPress themes"


I think that's not the difference, if I read it correctly the difference is being a WordPress Host, vs a hosting company offering wordpress hosting.

I think the big difference is also the marketing WP Engine is running full on The WordPress hosting.


> being a WordPress Host, vs a hosting company offering wordpress hosting

WPEngine is also offering Headless and WooCommerce as well as WordPress.

So your point makes absolutely no sense.


Woocommerce is a Wordpress plugin.

But that besides the point.

The question is when is a company piggybacking on a brand.

Maybe Automattic is asking for too much, but it’s very clear wp engine strongly benefited from the brand, not only the software. Just Google them now, they are marketing full on with Wordpress.

I don’t see a way how they won’t win this in court.


Automattic also owns WooCommerce.


But the software is called WordPress. How else should they say that they can host WordPress on their site without referring to it?

This feels like if you were to go after someone advertising themselves as a "Honda repair shop".

The sibling comment of "The WordPress Theme Portal" makes more sense as it might imply "The (Official) WordPress Theme Portal"


It seems more like someone advertising as a Honda dealership.


Yeah when I go to WPEngine site it feels like they copy-pasted it.

This is the thing about open source is MOST people do not contribute anything. And we’re seeing this trend with the whole Continue.dev situation too. Copy-paste, rebrand, make some money.

I think everyone needs to consider what the O.G. Wordpress team has created—and how many hours of blood, sweat, and tears went in. And then some folks just copy-paste and siphon out their business.


Fun fact. Matt Mullenweg himself was a seed investor in WPEngine. He has either sold since then, or his share has been diluted to the point of being meaningless.

The reality is that he had no problem with WPEngine until recently. Just last year he spoke at their conference.


They explicitly allowed it. If you don't want to be taken advantage of, put it in the license. It's honestly hard to feel sympathy for companies that release a product under a what some meme circles have called a "cuck license"¹ and then complain when some other entity adheres to the license.

1: https://lukesmith.xyz/articles/why-i-use-the-gpl-and-not-cuc...

(GPL would not help in this specific case — I believe the project is already under the GPL — but his general point still stands.)


Yeah I agree—they should use the AGPL as that’s the one that protects on the server side.


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