You're right, thank you for the feedback. It slipped through since I just made this new site last week. I am a web analyst and not a phisher but I see how it looks suspicious -- I'm editing the links now!

Thanks philipn. Typically web analytics firms call this type of account setup and implementation review an "audit", but you're right, it's not necessarily clear. Let me think what else I can call it... GA is pretty complex these days and many accounts have setup problems. So the point of this tool is to scan through an account and identify any issues.

As for handing over GA info, it's only handing it over to Google as they handle all login and authorization. The data can only be seen by you and is not accessed or stored on our side. However, someone else voiced the same concern, so I will definitely make it more clear.

I have been working in the field of web analytics for many years but this is a brand new site (old one was at akravitz.com) About page is coming!

Thanks for your feedback. They are not the same service -- the web app is a free automated audit that checks for 17 different issues I regularly find while auditing client accounts (for example, problems with event tracking, view filters, marketing campaign tags, etc.) The $3000 audit is a full service audit that is usually requested by large e-commerce sites with custom, complex set-ups. I will make an effort to differentiate these more clearly. Please go ahead and press the button :)

Thank you for your feedback. Those are all great ideas. Actually none of the user's GA data is directly accessed or stored whatsoever -- it's all done through the Google API using oAuth so we can't see any of their account data. But I will add in some text to explain that more clearly. Thanks again!