I totally agree with you - I don't think it's specifically emoticons that are the future. Snapchat is definitely a perfect example of the direction we are going in (picture + text).
The best use for this is if you wanted to have content, other than your usual content, that is exclusive to fans that specifically subscribe to you on YouTube.
This isn't something you should do for every video. That would definitely stunt your growth.
Boost is something you should use once and a while with the specific purpose of converting your existing fans on other social networks to subscribers on YouTube.
Our goal is to discover artists, grow their audience, and help them generate real revenue online.
We've already found quite a bit of incredibly talented artists. Check out this recent submission from an artist in San Francisco: http://www.youtube.com/watch?v=n7jcfFrpvMA
I would not do the usual bulleted FAQ, by the way. You are dealing with artists, and for them the presentation is as important as the content. Also, you should research what makes artists anxious. Address that in your copy. For example:
(Picture a website with an image of a backstage with some pretty sketchy looking folks in there).
We know you don't want to be taken for a ride. That is why we work with select insdustry people. You will be introduced to them. If you feel uncomfortable, will have the choice to decide against working with them. Our aim is to create a good team that will propel you towards the top of the charts and not nickel and dime you over every aspect of your career.
