Curious, as someone who is in the early stages of planning a B2B SaaS company -- can you talk any more to that? How do you get the clients without a product to show them?

At Gingr (a B2B SaaS), we approached potential customers before writing a line of code. The conversation focused on their pain and how software can alleviate it. After talking about them, we asked if they’d be willing to beta test what we built as a result of our conversations. About 80% said yes. We beta tested and iterated for several months without asking for money. Once everyone loved the product we asked them to pay- everyone was happy to. After that we hired salespeople and opened up to the world.

Had almost the same experience. Someone came to us asking if we could build an app, but wasn’t willing to pay full price. We decided to do it for a minimal fee, but under the condition that they’d keep paying a monthly fee per user, and now here we are with a b2b SaaS product and a few more paying customers (it’s been passive income next to my day job for the last few years, revenue allows us to buy new laptops every year, not new cars :)

On doing things manually: i send invoices once per year by hand (few hours of work), do accounting in ledger for 1h once a quarter, and handle uncommon requests directly in the DB (rails console is amazing for that, this happens about once a month), but have automated password resets as we were getting too many emails on those.