this was a weird take then, and it's still a weird take now.
I'll admit, I'm glad we've moved past the open letter era, but as somebody that got hired to write a lot of them, I think the part the writer of this particular article got really close to understanding why this works was here at the end:
"But like too many other companies, Slack has been drinking its own Kool-Aid for too long. It seems the company believes it's the greatest thing to come along in recent years, and that it's irreplaceable. And that's a mistake. "Slack is here to stay," the ad concludes. Guess it's time to prove it."
The point of this kind of ad is, in part, to rally supporters, enthusiasts, and employees under a common goal. Given that it's 2022 and Slack is still the dominant player in the space (maybe Discord is an emergent challenge) AFAIC, it did its job.
For example, one of the things we covered in my ethics class was Kant's categorical imperative. The categorical imperative falls over instantly if you apply even the most basic logic to it, but no mention of this was made in any of the course discussion or materials
I've read this a couple times, I'm curious about what you're saying here, do you mean that your class just reviewed some writing on the categorical imperative on its own, or read Groundwork of the Metaphysics of Morals?
Vice has one of the worst privacy policies in the entirety of media, so it's kind of a curious thing to see them complaining about. They don't mention they phone Criteo and AdNexus on every page load, and I'm pretty confident I see them using Facebook events too.
Can't quite tell where you're planning on running this, but it sounds like you're letting someone else manage the media buy for you, and you should for sure be running it yourself at this size. (The reason for this is that you want to maximize the amount you're spending on reach this early on.)
I'll admit, I'm glad we've moved past the open letter era, but as somebody that got hired to write a lot of them, I think the part the writer of this particular article got really close to understanding why this works was here at the end:
"But like too many other companies, Slack has been drinking its own Kool-Aid for too long. It seems the company believes it's the greatest thing to come along in recent years, and that it's irreplaceable. And that's a mistake. "Slack is here to stay," the ad concludes. Guess it's time to prove it."
The point of this kind of ad is, in part, to rally supporters, enthusiasts, and employees under a common goal. Given that it's 2022 and Slack is still the dominant player in the space (maybe Discord is an emergent challenge) AFAIC, it did its job.