A month ago I dove into the topic of "Craft" vs "Crafty" to produce a map of the actual owners of "craft" beers as well as other brands that are marketed as local/independent.
It's been updated four times as it was tough to sort through some of the confusion and obfuscation in marketing, even with the benefit of having had dug through SEC filings, the COLA registry at TTB, and other sources. FWIW, I was contacted for direct clarification from one of the companies indirectly called out in this piece (Kona/Craft Brew Alliance).
All that said, I'd argue that association (and particularly a lack of care about such an association by many, many consumers whether or not they know about it) is less interesting than the advantages of being purchased/created by a macro brewer, such as distribution and how that plays out in the 3-tier system in the US.
In Canada, John Sleeman bought Unibroue, and then Sleeman was bought by Sapporo. Since then, MolsonCoors has been on a buying spree of larger Canadian microbreweries, e.g. Creemore Springs, such that they have gotten better national distribution. I can now find Granville Island ales in Québec City!
Didn't expect to see Founders and Magic Hat on there, though they're not InBev/MillerCoors (that really would have surprised me!)
The Boulevard acquisition's fairly recent. Haven't noticed any changes, really. Still producing a range of decent to very good beer marked up about $1-2/bomber higher than it ought to be. Still putting out interesting new stuff pretty regularly.
To paraphrase what b1twise wrote below I would say do not do as Google says when common sense, lots and lots of case studies, and practitioner consensus say otherwise.
Sure...you can move it to a subdomain and if all goes well, great. If not you can cite a Matt Cutts video to say who could have known: https://www.youtube.com/watch?v=_MswMYk05tk
If the organic traffic matters then trust people who are actually affected (http://moz.com/community/q/moz-s-official-stance-on-subdomai...) and figure out another (yes, much more involved) way to deal like reverse proxying if you have other demands to contend with.
Ouch. "Own a car for as little as $20/day." $600/month seems like a pretty hefty payment for the Prius that's featured at the front of the line in the picture underneath those words. I could understand that for someone with bad credit and such, but "as little as" should present the best case, surely.
Very cool! This is like the beer version of WineGlass (http://wineglassapp.com/)! They managed to get ratings from CellarTracker via private access to their API (like Beer Advocate they don't offer anything publicly), so from the start that had access to the largest? library of user generated wine ratings on the web.
Are you blending user ratings with the ratebeer ratings in screenshots, or keeping them separate?
Wineglass has a feature I thought was pretty neat -- letting you know whether or not the price was 'fair for a restaurant' given typical industry markups. Perhaps not as applicable to beer, but could be a cool feature. And then you could surface 'bars with the best deals on beers you'll love.'
I'm in online wine media, so not as familiar with the beer space but it seems like lots of areas for collaboration (eg Nextglass, Untapped, BeerMenus.com as a fallback for OCR fails)
P.S. I understand the need to monetize, but having used heavily/played with dozens of apps in the wine/beer/liquor space, both free and paid, its rare to see random iAds (so far Target.com, some casino game install ad, and another casino game install ad. Perhaps the revenue is worth it but feels like there are much more interesting ways to monetize (native ads in terms of featured beers/all sorts of brewery/bar partnerships) than that sort of junky ad...
Because the article clearly states that the app is not available yet?
From the article: Five-O is currently in Alpha testing and will roll out to the public on August 18th, 2014, available to both Apple and Android.
That link you posted is to some screenshots.
The closet thing you could link to, in terms of 'how come there is not a single link to the actual app' would be this Google+ 'Community' (don't use G+ unless absolutely necessary so not sure what a G+ community even is) where you can join beta testing: https://plus.google.com/u/0/communities/11815254284529799664...
