I've hired agencies/consultants six times and results were always somewhat lacking.

Anecdotally, I've heard the same from many founders. Wondering if this is the consensus.

To be fair, there's a lot more to user acquisition than a slogan.

Android and iPhone own (and will continue to own) consumers, BB's best chance was to own the enterprise and they blew it.

With BYOD, I can't imagine a enterprise-only RIM being successful in the long term as iOS and android move into the enterprise space.

What resonated with me was that, despite most outsiders' perspective, marketing has always been about the data.

Thanks Joel. That's right. It would be hard to do an AMC television show about crunching numbers, though a few times you do see Don and Peggy looking at "marketing research" and Harry Crane talking about the results in Television.

RedBeacon did not have a massive exit.

Okay maybe massive isn't appropriate here, but they had an exit. Compared to the hundreds of startups that just go out of business that's still a good resume booster.

Amen.

Totally agree. Marketing measurement is much easier in growth hacking. It is the FUN stuff, but not the only stuff.

Your site is blocked by McAfee as a source of malware, btw.

Can you access wordpress? I'm just using a re-direct.

I can. You can submit your site for review, it seems they mis-flag lots of sites.

Yeah I messed up. I'll link to it in the post:

http://www.aginnt.com/growth-hacker#.Uii2m2TORe4

That should say "one whose passion", not "one who's passion".

Yes, another example of how growth hackers shouldn't be writing copy ;-)

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