Haha, I know right. I don't think they actually would have been open to selling at that price... I think they were just testing the waters and probably would have tried to pivot the deal into another structure.
Thought about covering this in my archaeo/historical newsletter but didn't end up doing it. Maybe it'll be of interest to some of you though — such a cool opportunity!
Wrote about this originally in my newsletter but didn't think a link post was appropriate so I posted the text. ancientbeat.substack.com if you're interested.
I think doing technical SEO on a site from the beginning makes a lot of sense. But what about writing articles to capture keywords? I'm not talking about keyword stuffing, as that's obviously dumb, but just creating good (targeted) content. Seems to me that it's less important for early-stage products, no?
Unless you want to earn your money as a content creator, don't write pages for that purpose. Write pages to describe your product. IMHO, by all means make sure that you include relevant keywords in those pages.
Google for example seems to much prefer unified sites with a purpose which is not just capturing traffic for the sake of it, eg for ad revenue.
Fair question. There are some other newsletters that have links... I don't know of any who summarize the content into bite-sized but reasonably comprehensive snippets. Those summaries, as well as the curation itself, are where the value is IMO. I'm a professional writer and it takes quite a while to put it together each week. Might also be worth nothing that much of what I find never makes it to r/Archaeology (until I post it there in my weekly roundup).
I mentioned it a few issues ago but didn't get any responses about it. Maybe I wasn't explicit enough in my ask. Something to think on - thanks for the feedback!
